opta sports
Brand development 2007

opta sports

‘Opta Sports’ is a sports data company with headquarters in London and other offices in Leeds, Munich, Milan, Paris and Madrid. Formed in 1996 from a merger between Opta Sports Data and SportingStatz, Opta analyses, stores and distributes live sports data on a wide variety of sports across the world.

Opta data is used in the betting industry, the print and online media, sponsorship, broadcasting and professional performance analysis. Clients include Sky Sports, ESPN, Chelsea F.C, Manchester City F.C, William Hill, Major League Soccer, The Guardian and Castrol.

In 2007 I went into Opta Sports as a freelance senior designer to do a comprehensive consultation for a six month contract. They mainly needed branding and a full organisation of all collateral designs from print to all electronic media.




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