Entertainment department

Boots – fusion

Complete brand development part of a pitch proposal for a new entertainment department/section similar to HMV to be launched by Boots. I advised a stand alone brand for the entertainment section yet maintaining the care and well-being factors from the mother brand.

Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group with close to 2,500 stores from local community pharmacies to large destination health and beauty stores.


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